Fast Fashion Timeline 

This billboard focuses on environmental issues surrounding fast fashion. The intended audience for this piece is feminine leaning and meant to catch the attention of the Gen Z demographic. The goal is to help others think more about their consumption habits and impact. The piece will live inside the entrance of malls or fashion outlets. If the print was placed inside stores, customers might not pay as much attention to it as they most likely have already started on their purchases. Since two-thirds of Gen Z prefer to shop in-store, this environment will be an adequate spot for the target audience to receive and comprehend the message. All of the illustrations are hand-drawn, and a QR code to Sustainyourstyle.org is provided for the audience to read more about fashion impact reports.