Focus Fuel Advertising Campaign

Focus Fuel centers its energy gummies around the overall well-being of its consumers. I chose to appeal to the millennial demographic, as their current audience is primarily Gen Z. With a strong emphasis on natural ingredients, these gummies offer a great alternative to energy drinks or coffee—delivering a boost without the anxious or jittery feelings!

I started this process by storyboarding all of my designs. This helped me understand where all my information was going. I wanted to focus each flavor's pages on the ingredients, as my demographic is known for being health-conscious and skeptical when buying products online. So, I laid out the ingredients and their benefits to draw the viewers into learning more about the gummies. 

I was provided the brand colors and image files, so the goal was to create a cohesive look while maintaining uniqueness within each panel. I also included a hashtag to increase post engagement as well as boost the brand and its identity.